As Brentford prepare to take on Blackburn Rovers today we are about to see the departure of Ryan Woods to Stoke City confirmed and this has got me thinking about whether the club need to take a gamble on promotion.

Since Matthew Benham took ownership of Brentford we have seen the club change remarkably and huge parts of this have been positive. Have mistakes been made on this journey? Yes of course they have but what we have seen is an overwhelmingly positive transformation of our Football Club.
The one area though that always has and I believe always will cause fans concern is the sale of players. Not a season goes by at any Football Club – apart from a very select few – where players leave. For some they are able to offer their best players huge incentives to sign new contracts, we however take a different approach.
It is well documented that other teams can pay players more than we can and that is a position that the Brentford hierarchy are comfortable with. Our model in a nutshell is to find undervalued, young and hungry players for a low fee, improve them, expose them to decent Championship football and then sell them for a significantly higher fee.
This has paid huge dividends over the last few years and as well as allaying any fears over FFP, Brentford have created something else entirely. Young players are now choosing to come to Brentford because they know that if they work hard and improve they will be able to advance their careers. Brentford may be a stepping stone but we are a much more attractive stepping stone then many of the so called bigger clubs.
What I have noticed – and have referred to many times in the past myself – is the perception that at some point in the future Matthew Benham and the Co-Directors of Football will feel the time is right to take the gamble.
In short, this is the time that within a transfer window or two we reject any approaches for players regardless of the fee offered and instead spend on incomings and bolster the side in order to achieve promotion to Premier League.
Fact or Fiction
Is “The Gamble” real? Has this come from the club or something that fans have come up with and what does it actually mean? With Ryan Woods another of our top stars heading out of the door I think now is the time to look at what this could mean to the club.
Let’s look at where we are now. There is a growing sense amongst fans that this year’s squad is the strongest we have had since we landed in the Championship. The season after we were promoted was exceptional but this year’s team has more depth and looks just as exciting.
The feeling is that for the Club to really go for it, everything would have to be right and it certainly seems as if we have never been better placed. Should we get to January find ourselves in the top six or even the top two then you can absolutely guarantee that other clubs will be sniffing round.
Ollie Watkins and Neil Maupay have already started this season on fire and should that continue through till January there will certainly be interest from others. But would it be right to abandon the model that has served us so well in order to risk it all on going up?

Would it be a risk at all? Surely if keep these players and don’t go up then they will still hold significant value. The real problem lies with the players and their agents. Regardless of where we find ourselves in January if Ollie Watkins agent gets a sniff at 40 grand a week for his player then he will be banging down doors in order to get his client a move.
My thinking is that everything the club does is some sort of gamble anyway. With any new player who signs for us there is no guarantee that they will work out and likewise selling a player at the wrong time can cause disruption although this is one area that our club prepare for better than almost anyone else in this division.
What about Woods?
Many might be saying that the club have shown they are not prepared to gamble as they have let Woods go, albeit for a lot more money than what we paid for him. The truth is this – Ryan Woods wanted the move and the opportunity to earn significantly more money and his contract was entering a dangerous period.
As players enter their last year of a contract their worth is reduced. Brentford can’t demand top whack for a player who has six months left, others will just wait for it to expire before signing him for free. This means that with Woods’ deal expiring in two years’ time, if he was retained until the end of the season we would hit that final year period.
Woods leaving is – in my opinion – not a sign that the owner isn’t prepared to go for it. It’s just sound business sense.
My overall view of it is that Benham will see this season as our best chance of promotion since we left League one and our key players in terms of resale value have enough time left on their contracts to be able to gamble and keep them in the window – unless of course any bid is so ridiculous that he would need his head checking to reject it.
Chris Mepham, Ollie Watking, Neil Maupay all have three years left and they are the players who would attract the highest bids. They are all young and performing exceptionally well. One area of risk is Romaine Sawyers as his deal also runs out at the same time as Ryan Woods but for all his unbelievable ability, he will not be in the same bracket as the others in terms of fee.

Any gamble that the club takes this season will be a calmly thought out and logical one. I strongly believe that if we get to January and we are clearly in a position to challenge for promotion then we will see investment where it’s needed and key players retained. The emphasis there is on key players though.
This season has the potential to be an incredible one and we all know where that could lead. Rest assured though that whatever happens we are in good hands. We may just be on the brink of something very very special.
Up the Bees



















